At Rojas Growth, our mission is to empower every chain we partner with to have their own custom products they can truly be proud of. We make it easy for chains to offer signature supplements that reflect their unique brand, whether for retail sale or in-house use.

By switching to us, our partners not only simplify their ordering process but often save on costs. We handle the entire transition seamlessly, so all they need to do is start ordering from us and enjoy a hassle-free upgrade from their previous vendors.

Meet The Team

Mauricio Rojas

Founder & Chief Executive Officer

Since 2019, Mauricio has worked across the supplement and food space—starting with an energy bar venture and evolving into custom supplement manufacturing for multi-location smoothie and açaí chains. He specializes in sourcing, packaging, COAs, forecasting, and multi-location logistics. His philosophy is brand-first manufacturing: every decision supports a partner’s identity, flavor profile, and standards.

Samantha Riesberg

Director of Strategy & Formula Development

Samantha holds a Master’s degree in Biotechnology from Johns Hopkins University and has been a key partner in all of Mauricio’s ventures since 2019. With a strong background in CPG product formulation, she focuses on translating each chain’s brand values into high-quality, on-brand supplements. She also manages project timelines, and compliance reviews, making sure every product rollout is smooth and efficient.